On Buttons

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If the rumours are to be believed, Fuji are doing some interesting differentiating with the button layouts of their cameras. Take the most recent leaked photos of the X100T.1 It appears to have a D-pad that’s very much like the one found on the X-T1, no functions assigned to it via icons. I’ll assume it will be the new and preferable clicky variety. The images of the back of the camera look great to me. Very clean. No more scroll wheel. It will be interesting to know if the toggle has moved to a dial as well.

Now, the just-announced X30 has a D-pad that’s more similar to the X-E2, complete with even more icons delineating their function. Fuji’s consumer-centric cameras tend to all feature this more protruding and icon-laden D-pad whereas cameras like the X-T1, which is decidedly more “professional,” has the customizable and more recessed D-pad.2

It’s interesting to me that the X100 line of cameras is taking on the X-T1 style D-pad and I fully expect the X-Pro1 successor to do the same. This suggests that Fuji slots the X100 into less of a consumer space which coincides with it’s price, and the fact that it’s a fixed focal length. The X30 couldn’t be more targeted at the more casual “consumer” shooter.

If these photos are real, it’s nice to see Fuji bringing consistency to their cameras like this. It makes a lot of sense for them to take no the role as expert with the more consumer-focused cameras and tell the user which buttons do what, but let the more serious shooter make up his or her own mind about how the buttons behave.

  1. I have to say, their poor quality and the fact that the OVF/EVF switch has gone back to how it looked on the X100 (non “S”) makes me question their authenticity a little. EDIT: With the addition of the OVF/EVF hybrid mode, it makes perfect sense for Fuji to go back to the symmetrical viewfinder switch as each direction from middle serves a different purpose.↩
  2. The X30’s buttons are all fully customizable as well, but Fuji have provided their suggested designation, which is a subtle suggestion that digging into the menus to adjust things is less of a necessity.↩